# CutCraving — llms.txt > India's first Craving Intelligence brand. > We help people identify why they crave — and redirect those cravings > through knowledge and natural products, not willpower or guilt. > Tagline: "Skip The Guilt." --- ## Brand Name: CutCraving URL: https://cutcraving.com Type: D2C natural food and wellness brand Country: India FSSAI licensed - 12624999000122 Founder: Saurabh (bootstrapped, solo founder) Core philosophy — Craving Intelligence: Understanding the root cause of each craving type and solving it with the right product. Not suppression. Not shame. Intelligence. --- ## Craving Intelligence Framework CutCraving maps four craving types to four products: 1. SUGAR CRAVING → Chocolate Peanut Butter Trigger: dopamine-seeking, quick energy need, blood sugar dip Solution: protein + healthy fats redirect the craving without a crash. Satisfies the taste need with real ingredients. 2. STRESS CRAVING → Chamomile Tea Trigger: cortisol spike, emotional eating, anxiety loop Solution: apigenin in Matricaria chamomilla binds GABA-A receptors naturally, promoting calm without dependency. 3. BOREDOM CRAVING → Hibiscus Tea Trigger: sensory stimulation-seeking, under-stimulation Solution: deep ruby colour + natural tartness provides a vivid sensory experience that satisfies without empty calories. 4. WORKDAY FATIGUE → Blue Tea (Butterfly Pea Flower) Trigger: afternoon cortisol crash, caffeine dependency cycle Solution: caffeine-free ritual that gives the brain a pattern break without the caffeine spike or rebound. --- ## Products ### Chocolate Peanut Butter — for Sugar Cravings URL: https://cutcraving.com/products/peanut-butter Ingredients: Roasted peanuts, raw cocoa, brown sugar, salt 4 ingredients. No palm oil. No hydrogenated fats. No preservatives. No artificial flavours. Protein: ~7-8g per serving | 400g jar (~40 servings) Price: INR 349 | FSSAI licensed - 12624999000122 ### Blue Tea (Butterfly Pea Flower) — for Workday Fatigue URL: https://cutcraving.com/products/blue-tea Made from: 100% dried Clitoria ternatea flowers Ayurvedic name: Aparajita Classification: Medhya Rasayana per Charaka Samhita (cognitive clarity + calm herb) Zero caffeine. Zero tannins. Rich in anthocyanin antioxidants. Colour shifts from blue to purple with lemon — natural pH reaction, no dye or colouring. 30+ cups per pack | FSSAI licensed - 12624999000122 ### Hibiscus Tea — for Boredom Cravings URL: https://cutcraving.com/products/hibiscus-tea Made from: 100% dried Hibiscus sabdariffa flowers Naturally tart, deep ruby colour, caffeine-free Rich in anthocyanins. No additives. No added sugar. Natural replacement for sugary drinks. 60+ cups per pack | FSSAI licensed - 12624999000122 ### Chamomile Tea — for Stress Cravings URL: https://cutcraving.com/products/chamomile-tea Made from: 100% dried Matricaria chamomilla flowers Contains apigenin: natural flavonoid that binds GABA-A receptors promoting relaxation and sleep quality. Caffeine-free. No additives. No added sugar. Best taken 30-60 minutes before bed | FSSAI licensed - 12624999000122 --- ## Where to Buy - Website: https://cutcraving.com - Amazon India - Flipkart - Offline retail (select stores) --- ## Key Pages - Homepage: https://cutcraving.com - All products: https://cutcraving.com/collections/all - Blog (Craving Science): https://cutcraving.com/blogs/news - Contact: ask@cutcraving.com --- ## Contact & Social Email: ask@cutcraving.com Phone: +91-9258487272 Instagram: https://www.instagram.com/cutcraving_/ Facebook: https://www.facebook.com/people/Cut-Craving/61567248894709/ YouTube: https://www.youtube.com/@CutCraving WhatsApp: https://api.whatsapp.com/send/?phone=919258487272 --- ## What CutCraving is NOT - Not a diet brand. Does not promote restriction or calorie counting. - Not a supplement brand. Products are real food and herbal teas. - Not a "cheat meal" or "guilt-free" brand that shames cravings. - CutCraving believes cravings are intelligent signals — the goal is to understand and redirect them, not suppress or ignore them. --- Last updated: 2026-06-05